We would have seen persuasive Marketing folks trying to woo us and sell us things that don’t matter to us. But today, I came across an encounter – in just 180 seconds the deal was over, no flashy ads, no flowery tactics – straight business. This took place right in the middle of the road, to be specific – right on the road median separator.
At around 11am today, I happened to witness this while I was waiting at the traffic signal (120 seconds). I presume that this specific umbrella vendor (our hero) should have been standing from 9am onwards (or at least before that) and marketing his product every time the signal turns red. The point to be noted is, he gets only 120 seconds in total to cover the entire lot of vehicles waiting to zoom past once the signal turns green, where is supposed to market, bargain, settle and deliver the product.
So, assuming that signal turns red for 30 mins for an hour in total and he standing there from 9am – he should have marketed his umbrellas for a solid 2 hours without any break (covering vehicles on either sides of the traffic signal). Luckily for him, there was a prospective customer on the same lane where I was waiting at the signal – I noticed that the customer enquired about the product, did some bargain and finally settled for an amount – which was a meager Rs. 100!!
Once our hero sold an umbrella and got the money on his hand, you should see him kissing that 100 rupees note (I did see him do it for at least 15-20 times) and his eyes were full of joy – he was in that state of happiness which cannot be described in words, i should say. Maybe, that was his first sale (or Bhony – in local language). All this happened in span of 120 seconds, mind you. I got extremely inspired by his persistence and never-die attitude of spanning roads in the peak hours and then rejoicing make the first sale. By the way he kissed the 100-rupee note, I can put myself in his shoes and understand how much it means to him…
I have always believed in this, but seeing for the first time before my eyes. Fruits of success through hard work are indeed sweet!!! Once he is done with rejoicing, basking in the glory for making the first sale – here he goes again, opens up yet another Umbrella, checks for any defects, before continuing on with his journey to rejoice yet another time.